Building the infrastructure for community-powered finance
Eko is a financial technology platform helping brands, banks, and fintech companies reach customers through trusted micro-entrepreneurs embedded in their communities across Bharat.
Across Bharat, millions of people prefer accessing financial services through someone they trust — their neighbourhood shopkeeper, a local entrepreneur, or a community agent who understands their needs and aspirations. Eko enables this ecosystem.
Through a combination of distribution infrastructure, fintech APIs, and simple digital tools, we connect institutions with a vast network of micro-entrepreneurs — many of them women — who bring financial services closer to their communities.
Today, Eko powers a nationwide network serving tens of millions of customers across thousands of towns and villages, enabling banking services, digital transactions, and financial products through entrepreneurs deeply embedded in local markets.
Eko's mission is to provide Distribution as a Service for brands to reach the next billion customers through deeply embedded-in-the-community micro-entrepreneurs as influencers, facilitators and resellers. We use simple digital tools to help these entrepreneurs earn more, get fair access to capital and run & grow their businesses better every day.
Expanding access to opportunity
Our mission is to help brands reach the next billion customers through trusted community entrepreneurs — while empowering those entrepreneurs to grow sustainable businesses.
We do this by building Distribution-as-a-Service, a platform that connects institutions with local micro-entrepreneurs who serve as trusted access points for financial services.
Through simple digital tools, these entrepreneurs can serve customers, earn more and build a stronger economic future for themselves and their communities.
In short, Eko connects brands, entrepreneurs and customers — creating a financial ecosystem that is more inclusive, accessible and scalable.
What This Means in Practice
Many institutions struggle to reach customers beyond large cities. Building physical networks is expensive and difficult. Eko solves this by enabling brands to work with trusted local entrepreneurs who already serve their communities.
Influencers
Helping customers choose the right product or service.
Facilitators
Assisting customers with onboarding, documentation and transactions.
Resellers
Offering products and services while earning commissions.
With Eko's platform, these entrepreneurs gain access to tools that help them manage transactions, track income, expand services and access working capital — allowing them to grow their businesses every day.
The Future We Are Building
Financial services will not be built through apps alone. They will be built through technology, trust and local entrepreneurship working together. Eko is building the infrastructure that makes this possible.
Our Values
Financial liberty to a business is like pop-corns to a movie theatre. You can live without it, but the experience is never the same. At Eko Bharat Ventures, we want to take this experience home to every micro entrepreneur.
We call it CREATE — Curiosity, Resilience, Empathy, Agility, Trust, Excellence — with Ownership & Courage.
At Eko, our values guide how we build technology, work with partners and serve communities. They shape how we think, how we act and how we create long-term impact.
Curiosity
Curiosity drives innovation at Eko. We constantly question existing systems and explore better ways to solve problems — understanding how people actually use financial services, studying local behaviours, experimenting with new ideas, and learning continuously from customers, partners and entrepreneurs.
Resilience
Creating meaningful financial inclusion takes patience and persistence. We stay committed to our mission even when challenges arise, continuously improve our systems, learn from failures, and build durable platforms that scale over time.
Empathy
Our technology serves entrepreneurs and customers across diverse communities. Empathy helps us design tools that are simple and practical, build products that respect people's time and trust, and create systems that work for everyone — not just the digitally fluent.
Agility
The financial ecosystem is constantly evolving. Agility means iterating rapidly on products, adapting to regulatory and market changes, collaborating across teams, and making decisions with speed and clarity.
Trust
Trust is the foundation of financial services. We build trust by maintaining strong compliance and security standards, designing transparent systems, delivering consistent platform performance, and building long-term relationships with communities and institutions.
Excellence
Excellence means striving to be the best version of ourselves in everything we do — setting ambitious goals, surpassing ordinary standards, continuously improving our work, and delivering quality and impact every time.
Ownership
Ownership means we take responsibility not just for tasks, but for results. We act like builders, not operators — solving problems end-to-end, taking initiative, and being accountable for the impact of our work.
Courage
Courage means doing what is right even when it is difficult. At Eko, courage is about speaking up, sharing honest perspectives and taking decisions in the face of uncertainty. As Churchill said: "Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen."